Ikea Food Tips
Did you know we waste 25% of the food we buy during christmas? This spanish campaign is based on different tips to help you conserving food. We did six little video pieces for Ikea's campaign & social media. We offered the brand to go throught a different and more fresh orientation. We played with fun lo-fi visuals, colourful images and straight to the point shots, developing fast and effective videos.
Did you know we waste 25% of the food we buy during christmas? This spanish campaign is based on different tips to help you conserving food. We did six little video pieces for Ikea's campaign & social media. We offered the brand to go throught a different and more fresh orientation. We played with fun lo-fi visuals, colourful images and straight to the point shots, developing fast and effective videos.
Concept & Direction by Fragmento Universo
DOP: Alberto Triano
Art Director: Tessa Dóniga
Music & Sound Design: Christian Baumgartner
Production Company: Only 925
Creative Agency: Mccann
Client: Ikea
http://ikea.com/ms/es_ES/campaigns/ahorrar-casa/
